Videos on Marketing Campaigns

Discussion and talk on Demographics pgs 252-254

Assignment

Name 2 products that the following groups would be target markets for.

Males
Females
Pre customers 0-9
Allowance customer 10-15
Youth 11-19
Postsecondary 20-25
Family Nester 25-45
Empty Nesters
Upper Income,
Middle Income
Lower income

Next, define the terms on page 263 in your own words.