April 20

Dragons Den

First, hand in your market research assignment if you haven't already.

Next, make sure that you and your team have a 'working' idea for your business.  In other words, a starting point to start researching tomorrow.

Discuss Market Share and Market Segment

Next, prepare for the next Quiz Tuesday of next week.  Here are the terms and ideas that you will be responsible for.

Marketing
4 p's
Brand
Logo
Slogan
Jingle
Product Life Cycles (introduction, growth, maturity, decline/decision point)
Fads
Niche
Seasonal products
Demographics ( age, gender, family life cycle, income level)
Creating a good ad (attract attentions, gain interest, build desire, get attention)
Advertising vs Publicity
Types of Media: Direct to home, Out of Home, Radio, Television, Newspapers, Mobile ads, Social media, Magazines.
Media ratings (reach, frequency, selectivity, durability, lead-time, Mechanical Requirements, Clutter, Cost)

Market research (quantitative, qualitative, surveys strength and weakness)
Primary Data
Secondary Data
Open-ended question
Close-ended question