Hello!

Reminders: Projects are due at the end of the block today! Please make sure to share them with me before 2:30 so I can check that I can open them.

When you are finished please work on the assignments below.

Chapter 2 Vocabulary

Please make sure you have a definition for each of the following words.

Choice

Conspicuous Consumption

Custom

Goal

Lifestyle Advertising

Need

Peer Pressure

Value

Want

Today’s Consumer

Instructions: Please read pages 25-30 and answer the following questions.

1. After reading the case study on Mōdrobes, do you think their advertising strategy will continue to be successful? Why or why not?

2. Make a list of the things you feel you need to live a happy, healthy, and successful life. Is the list mostly needs or wants?

3. What are values? Identify the factors that can change our values.

4. What are goals? What would be a good short-term goal for a small business owner? What about a long-term goal for the same company?

5. How does choice as explained in this passage relate to business?

6. Do changing family lifestyles affect how much people spend and what they buy? How has this affected businesses? Explain you answer with details.