Dragons Den

Notes on Management

Questions

1.  What management style is best? or is a combination best? explain with examples

2.  Read pages 220-221.  Explain some advantages and disadvantages of using teams.

3. Give an example when it would be advantagious to have teams in a job/company.

Test on Marketing

Assignment

When you are finished, please pages 210-215 and answer questions 2-5.

Here is a LINK to the Hilton at Metrotown

Commercial Day

Test Tomorrow

Finish off surveys and what you have learned.

Next, you are to decide what you need to build a prototype.

Mon April 24

Today you will have the class to finalize your surveys and carry them out.  You can use social media to get answers as well.

Once you have the data, you are to compile the information (summarize it) so that you can make sense of the data (similar to how I did on the board with the example)

NEXT, make sure you know all the terms from the last post.  I am moving the quiz to WEDNESDAY.

April 20

Dragons Den

First, hand in your market research assignment if you haven't already.

Next, make sure that you and your team have a 'working' idea for your business.  In other words, a starting point to start researching tomorrow.

Discuss Market Share and Market Segment

Next, prepare for the next Quiz Tuesday of next week.  Here are the terms and ideas that you will be responsible for.

Marketing
4 p's
Brand
Logo
Slogan
Jingle
Product Life Cycles (introduction, growth, maturity, decline/decision point)
Fads
Niche
Seasonal products
Demographics ( age, gender, family life cycle, income level)
Creating a good ad (attract attentions, gain interest, build desire, get attention)
Advertising vs Publicity
Types of Media: Direct to home, Out of Home, Radio, Television, Newspapers, Mobile ads, Social media, Magazines.
Media ratings (reach, frequency, selectivity, durability, lead-time, Mechanical Requirements, Clutter, Cost)

Market research (quantitative, qualitative, surveys strength and weakness)
Primary Data
Secondary Data
Open-ended question
Close-ended question

Videos on Marketing Campaigns

Discussion and talk on Demographics pgs 252-254

Assignment

Name 2 products that the following groups would be target markets for.

Males
Females
Pre customers 0-9
Allowance customer 10-15
Youth 11-19
Postsecondary 20-25
Family Nester 25-45
Empty Nesters
Upper Income,
Middle Income
Lower income

Next, define the terms on page 263 in your own words.

Feb 18

Dragons Den

PowerPoint on market research.

Read pages 262-265

Next,  you are to create a 2 question survey on any topic for the class.  You must ask at least 2 people. They should be a close ended quantitative questions.   Once you have your data, summarise your findings and pick one of your questions to represent the data in a graph.

Due Thursday

Dragons Den.

Discussion of success.

Field trip April 28th.  Here is a LINK

Work on your Business Model Vision and Concept (pages 6-9)

April 12

Module 2 for Project Enterprise.

Refining your Social Enterprise!

Review Yesterday and the Triple bottom line.

Read pages 262-263

Answer questions 1  on page 266.

Start to come up with a business idea for Project Enterprise.

Spectre Earbuds survey

Spectre Speaker survey

Spectre Smartwatch survey

Check stock prices.

Slogan Challenge

Read and discuss types of advertising.

Next, you are to create an ad (with a partner if you wish).  It can be a static (picture ad) on the computer or on paper.  With the ad, include a brief description of the following about the ad:

Reach:
Frequency:
Selectivity:
Durability:
Lead-Time:
Mechanical Requirements:
Clutter:
Costs:

Due Wednesday April 12

Dragons Den/commercials

Slogans, Logo's and Jingles Quiz and discussion.

Assignment:

Read pages 255-256

1. Explain what elements are necessary to create an advertisment?  Be detailed.

2.  You are to create a slogan or jingle for a company.   It can be a made up company or a real one.  The slogan or jingle must be original.  We will have a competition to see who comes up with the best one.  (you can do this one with a partner if you wish)

April 5th

Watch and talk about commercials

Notes on Product life cycles.

Read pages 236-238

Come up with three examples for each of the non-traditional product life cycles:

Fad,

Niche,

Seasonal

April 4

Dragons Den

Notes and Presentation introducing Marketing.

Watch Commercials

Assignment:

You are to find 3 different commercials or ads.  Include a link to the ads.  With the ads, say who SPECIFICALLY (age, gender, income, region, etc) the Target Market is.  Also include the possible strategies used in the ad.

Please email them to me.

Mon April 3

Notes on Functions of Business

Talk about Field trip on April 28th?

Definitions, for completion: Pages 155-165

Natural Resources
Raw Materials
Labour
Capital
Information
Management
Purchasing
Processing
Quality Control

Next, read the section on improving productivity on pages 166-171.

For this scenerio, you may work in partners.

You started a small T shirt company where you print great designs for T shirts on your printer, press them on shirts you buy at a local discount store, then sell them on-line.  You have decided to start a formalised business.  You have aquired a business partner who is bringing a large amount of capital to your business.  Explain how you will scale your business.  Be specific, where will you locate? What type of machinery will you use? Any management strategies will you use?

Dragons Den,

Review Bingo

Check Stocks.